Minerva

Empowering Your Business with Expert Financial and Operational Solutions

Access to Talent for Small and Midsized Businesses

Minerva Advisory Services is committed to delivering reliable advice and tailored solutions for small and mid-sized businesses. As a full-service firm, we specialize in accounting, bookkeeping, Fractional CFO  and fractional COO/HR services.

Services

Accounting/Bookkeeping

Our expert accounting, bookkeeping services ensure accurate and timely record keeping, financial reporting and analysis. We'll handle the tedious and time-consuming bookkeeping so that you can focus on...

Fractional CFO

We partner with our clients to help them overcome financial challenges, achieve growth, optimize strategy, implement systems, raise capital, or navigate an audit or transaction.

Fractional COO

Our Fractional COO Services offer expert operational leadership designed to streamline your business's core operations and achieve your strategic goals...

HR & Payroll Services

Our Fractional COO Services offer expert operational leadership designed to streamline your business's core operations and achieve your strategic goals...

Project Management

Our Project Management services are designed to keep your projects on track, on time, and within budget. From initial planning to execution and final delivery, our experienced project managers work as...

Testimonial

Rush Soccer Justin Miller | CEO

Minerva Advisory Group has been outstanding for Rush Soccer. They handled our finances with accuracy, professionalism, and speed, delivering clean books we could immediately trust. Their team elevated our financial operations, and we’d recommend them to any organization seeking reliable, high-quality financial support.

Clinical Research IO Jennifer Beattie

Liana’s expertise in creating comprehensive financial operational dashboards is exceptional. Her dashboards are detailed, intuitive, and set a high standard for best practices. Working with her is a pleasure due to her technical skills and her ability to engage and align stakeholders effectively. She also played a crucial role in preparing our organization for an investment sale, with her strategic foresight and meticulous preparation proving invaluable. Her precision and strategic vision make her an indispensable asset to any team or organization.

Anatta Design Toby Hemmerling | COO

Liana and Minerva have been great! Liana impressed me immediately with her deep industry experience and her ability to add value very quickly. Her experience with outsourcing and offshoring accounting and bookkeeping allowed us to make significant improvements to our finance function in a cost effective way. Liana is exceptionally smart and she quickly understands connections, and that allows her to build financial tools enabling the business to steer based on clear KPIs. In my experience, many fractional CFOs don't truly understand professional services and software - Liana does!

Anna Haley Customer

I have found your company to be very professional and one that pays great attention to detail. In the past several years, I have had the experience of working with different account executives, and it is only now that someone's work has truly inspired me to write a testimonial. I fully intend to recommend your company services to my friends.

Meet Our Team

Liana Bertsch
Liana Bertsch +
CEO/Founder
Hovo Hovhannisyan
Hovo Hovhannisyan +
Controller
Lijin Zheng
Lijin Zheng +
Controller
Lusine Vatyan
Lusine Vatyan +
Controller
Toffic Abdulai
Toffic Abdulai +
Controller
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Newsletter

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The Sales Tax & Nexus Blind Spot by Liana Bertsch

After working with several SaaS companies, from early-stage all the way through successful exits, t...
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Why Minerva?

Why did we choose the name Minerva for our company? The answer may surprise (and inspire) you. In an...
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Scaling Your Finance Team through Outsourcing: A Strategic Approach for Growth

As companies grow, financial operations become increasingly complex and tiring, making having a rob...
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